Technically, it's a mobile game, i.e. you go to an app store, download it and play it. But, of course, the game wouldn't be such a success (with 50 million monthly active users) if it was just another standard "game".
We often refer to PK XD as a Universe. It's an immersive digital experience that enables self-expression, entertainment and, above all, socialization between people.
It's an open world where the creativity of each player dictates the path to be followed: you can build houses, customize your appearance, meet up with other people, party with friends, challenge yourself in mini games, enjoy events inspired by special themes and much more.
Security is a priority for us. From the very beginning, when PK XD was still in the planning stage, we knew that this world - where people could be themselves, share a sense of community and have fun in digital activities - would only really happen if we put safety at the heart of everything.
With PK XD, we have developed a safe and fun virtual environment for players from all over the world, paying special attention to the in-game chat functionality (often the main concern of parents). Chat interactions are essential for socialization, which is why we offer a huge variety of phrases in a variety of languages, but always in a pre-formulated form, meaning that you can't just write whatever you want and send it to someone else in the game.
One of PK XD's greatest strengths is its Community: people who connect through their shared admiration for the game's fun world. They interact together in the game, produce and consume digital content (videos, posts, etc.) about it, engage on PK XD's social networks and enjoy sharing this positive experience with friends and family - you've probably already received an invitation to look at your phone screen and see something cool that your child has built on PK XD.
This sense of belonging is healthy for players and that's why we have a dedicated team looking after the Community - managing our social networks and our Creators (digital content producers registered in an official program for disseminating information about PK XD), offering support to promote the best experience of using the game and being present in in-game interactions with active characters.
Through these points of contact with our audience, it is possible to promote the behaviors that we consider healthy for the Community and, if we observe any attitude outside these standards, we can act with educational measures or, depending on the seriousness of the case, more restrictive interventions.
Still have questions about our game? Get in touch with our help center.
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